5preview

5PREVIEW came to life in Swedish designer and illustrator Emeli Mårtensson’s apartment in Rome back in 2008 with the release of a small t-shirt collection that consisted of just 5 select pieces. Mårtensson printed her own ironic, bold graphics onto premium quality, plain white tees and her designs became an instantly recognizable success, which prompted her to expand the range into a fully-formed clothing line for women. Today, the label is based at the home of Swedish cool in Stockholm and you can shop the full range of her 150-piece collection, which includes clothes for men, women and children as well as a selection of accessories in a rainbow of colours and prints.