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On sale YMC Floral Feathers Shirt - Multicolour
YMC
Floral Feathers Shirt - Multicolour
£150 £95 (35% off)
The Hip Store
On sale YMC Wild Ones T-shirt - Multicolour
YMC
Wild Ones T-shirt - Multicolour
£75 £45 (40% off)
The Hip Store
On sale YMC Wild Ones Pocket T-shirt - Yellow
YMC
Wild Ones Pocket T-shirt - Yellow
£40 £25 (35% off)
The Hip Store
On sale YMC Wool Check Curtis Shirt - Red
YMC
Wool Check Curtis Shirt - Red
£150 £75 (50% off)
Coggles
On sale
YMC
Suedehead Lambswool Crew - Black
£155 £115 (25% off)
The Hip Store
On sale
YMC
X Farah Lubbock Polo - Red
£70 £20 (70% off)
The Hip Store
On sale
YMC
X Farah Lubbock Plain Polo - Blue
£70 £20 (70% off)
The Hip Store
On sale
YMC
Knee-length Dress - Green
£161 £141 (10% off)
YOOX
On sale
YMC
Organic Cotton Papa Jean, Black
£175 £52 (70% off)
Atterley
On sale
YMC
Sugden Zip Sweatshirt - Blue
£125 £87 (30% off)
Psyche
On sale
YMC
Malick Shirt-multi-p2naf-90 - Brown
£135 £68 (50% off)
Stuarts London
On sale
YMC
Hand Me Down Trousers (twill) - Brown
£130 £65 (50% off)
Article.
On sale
YMC
Suedehead Lambswool Crew - Green
£155 £115 (25% off)
The Hip Store
On sale
YMC
Boiled Wool Scuttlers Jacket - Black
£295 £148 (50% off)
Coggles
On sale
YMC
Pinkley Jacket (hickory Stripe) - Blue
£225 £113 (50% off)
Article.
On sale
YMC
Groundhog Jacket - Brown
£225 £157 (30% off)
Article.
On sale
YMC
3/4 Length Dress - Natural
£262 £193 (25% off)
YOOX
On sale
YMC
Tearaway Cord Jeans In Navy - Blue
£160 £64 (60% off)
Atterley
On sale
YMC
Shirt - Multicolour
£134 £100 (25% off)
YOOX
On sale
YMC
Jacket - White
£232 £138 (40% off)
YOOX
On sale
YMC
Bowie Zip Shirt (linen) - Green
£175 £88 (50% off)
Article.
On sale
YMC
Bowling Shirt - Blue
£190 £95 (50% off)
Stuarts London

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Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms.

When Fraser Moss and Jimmy Collins were inspired to name their newly formed clothing brand after a quote from industrial designer Raymond Loewy, 'you must create your own style', in 1995, little did the designers and founders of YMC (You Must Create) know that this motto would become the philosophy that underpinned everything they would come to create and build. After 15 years, YMC are now one of the premier creators of British modernism in fashion, with an understated, wearable range that defies generations, eschews fleeting trends and aims to be truly timeless in a world where fashion is still, all too often, transient. Browse and shop the full range of Women's YMC Clothing, Shoes, Accessories and Handbags as well as Men's Clothing, Men's Shoes, Men's Accessories and Men's Bags.