Cefinn

Taking its name from the initials of her children, Cefinn is a contemporary womenswear label launched by Samantha Cameron. Based in London, the brand is defined by its clean and sophisticated aesthetic, offering easy-to-wear pieces for modern women. Citing the Bauhaus as inspiration, the label’s references are reflected in the minimalist shapes and simplistic prints. From the smart tailored separates to the feminine midi dresses, each piece is designed to transition effortlessly from day to night.