Eudon Choi

Korean-born, award-winning contemporary designer Eudon Choi owes his skills in tailoring to his training in menswear design. After studying womenswear design at London’s Royal University of Art, Choi went on to work for both All Saints and Twenty8Twelve, before launching his eponymous label in 2009. Expertly fusing sartorial techniques and masculine cuts, Choi brings forth beautiful and unique, feminine silhouettes.

Re-imagine traditional feminine dress codes with Eudon Choi. His menswear-like, vintage-inspired styles offer a masterclass in modern, understated refinement. When it comes to effortless, high-low polish, make like a cool girl and opt for Eudon Choi’s elevated staples with a twist.