Gio Goi on sale

British fashion brand Gio Gio has its roots in the Manchester brand scene in the late 1980s, which mixed indie rock and dance music. The label has since been re-launched in 2005 and is now worn by several musicians and actors. Gio Gio has collaborated with Pete Doherty to create a range of t-shirts, exclusively available in Selfridges in London.

Today, the collections continue to offer street smart styles for contemporary wardrobes. Featuring everything from gilets and statement t-shirts to jeans and jumpers, Gio Gio is the brand for modern gentleman wanting statement British styles.