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Irregular Choice

Quirky, kitsch and ultra-cool, cult label Irregular Choice delivers alternative glamour with its statement designs. Established in 1999 by Dan Sullivan, Irregular Choice was conceived as an antidote to the mainstream fashion scene, the label designing shoes that have been made to stand out from the crowd. Eschewing the trends in favour of its unique vision, it has picked up a devout following for its unique creations. Expect everything from statement prints and clashing patterns, to heels made out of garden gnomes and unicorn heads, and shoes in the shape of animals.

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Quirky, kitsch and ultra-cool, cult label Irregular Choice delivers alternative glamour with its statement designs. Established in 1999 by Dan Sullivan, Irregular Choice was conceived as an antidote to the mainstream fashion scene, the label designing shoes that have been made to stand out from the crowd. Eschewing the trends in favour of its unique vision, it has picked up a devout following for its unique creations. Expect everything from statement prints and clashing patterns, to heels made out of garden gnomes and unicorn heads, and shoes in the shape of animals.