After attending the world-renowned Central Saint Martins in London and interning with Vivienne Westwood, Lena Hoschek started her own eponymous label in 2006. With her devotion to flattering the female form, Hoschek is a huge fan of the dirndl - a traditional German dress – and includes her dazzling take on this traditional garment in her cutting-edge collections.
Celebrating the famed ‘pin-ups’ of the past, Lena Hoschek clothes are made for the Marilyn Monroe’s of today. The pieces are a reflection of the designer’s fascinations, from the 1950s to rock ‘n’ roll, punk music, tattoos and bad guys. Bold intricate prints and retro silhouettes are the underlying themes to Lena Hoschek collections.