Madewell came onto the market in 1937 trying to carve out a niche in the American denim market, which was already saturated with the behemoths of Levi’s and Lee.
It successfully flourished and expanded into a women’s head to toe clothing source. Madewell maintains a competitive edge in the market today after being absorbed by the J.Crew powerhouse and launched in 2006. When you step inside a Madewell store you’ll feel the vibe of a friendly general store beaming with authenticity and timelessness with its clothing, clearly drawing inspiration from the brand’s longevity. Women can find a wide range of modest dresses with solid colours and subtle patterns. You can slip an assortment of footwear from colorful flats and wedges to solid leather boots. And of course the staple denim jeans remain with their varied washes and styles.