Minimum on sale

In 1999, the first menswear label was launched, and later in 2007 the first womenswear line was added to the brand's offering. Minimum's philosophy centers around stylish and functional clothing, made from high-quality fabrics. The collections feature wardrobe essentials including white t-shirts, little black dresses and jeans, as well as more premium pieces for special occasions such as quilted jackets, maxi skirts and printed dresses.