Launched in 2013, South Beach is a lifestyle label that embodies free-spirited style for the individual with plenty of personality. Known for its vibrant prints and eye-catching colours, the brand originally started out as a swimwear label and has since gone on to design lounge and activewear in its signature statement style. Always made with current trends in mind, South Beach’s vibrant pieces are crafted in simple shapes and adorned with graphics, charms or embellishments for an added point of interest.