Dating all the way back to 1860, Tag Heuer is a Swiss, world-class watch brand which offers discerning horologists the very best in fine timepieces. Innovation, prestige, performance, precision and passion are the values central to this esteemed label. Tag Heuer timepieces are synonymous around the globe with elegance, excellence and reliability. If you’re after a forever, luxury timepiece, then Tag Heuer is your go-to. Classic styles such as the Carrera and the Monaco define Tag Heuer as the revered brand it is today. Sleek and sophisticated, a Tag Heuer watch is a symbol of impeccable taste and accomplished reverie.