Telfar is the self-named menswear line of international celebrity and self-taught designer Telfar Clemens. Taking a completely new and pioneering approach to fashion, Telfar is characterized by its extreme normality. The epitome of minimalism, the collections are utilitarian, unisex and happily basic. Subverting everyday garments with subtle design details, its purposely uncomplicated ranges have developed an international cult following which includes the likes of style icons Kanye West and Rihanna. Expect to find T-shirts, roll-neck jumpers and cargo trousers.