The Great

Established in 2015 by Emily Current and Meritt Elliott (the stylist duo behind denim brand Current/Elliott), LA-based The Great is an effortless lifestyle label for women. Approaching its range with a nostalgic view, the collection is made up of American classics. Wearable and ultra-feminine, each piece focuses on fit, from the placement of pockets to the detail of hemlines. Using Japanese twill, super-soft jersey and high-quality cotton, The Great offers trousers, jackets, shirts, dresses, t-shirts and jumpers. Military references, tomboy silhouettes and brightly coloured accents feature alongside ruffles, vintage prints and floral cut-outs.