YMC Clothing for Men

Taking Raymond Loewy's slogan, 'You must create' as the inspiration behind and ethos of their company, YMC is the London-based company that takes an innovative approach to menswear: eschewing transient trends in favour of a longer-lasting product. Taking inspiration from sportswear, workwear and military uniforms, the label fuses classic design with contemporary fashion to create something modern yet timeless. With an emphasis on function and an understated style, the resulting collections view as a directional edit of staple pieces. YMC clothing has been designed to last you for season after season, making their clothing a proper investment in style.