With the aim to create easy-to-wear pieces that put the focus back on fit and quality, Danish designer Anine Bing launched her eponymous label in 2012, the brand quickly becoming one of the most hyped brand thanks to its trademark take on bohemia and rock and roll cool. Creating effortless staples that are infused with the laid-back attitude of the Californian fashion scene, where the label is based, Anine Bing has become a go to name for the fashion pack. Sexy, feminine and wearable, the label's lingerie encapsulates its appeal. Expect everything from underwear sets to bodysuits.
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