Ashish Jeans for Women

The eponymous Ashish label burst onto the London Fashion Week runway in 2004 and has since won three New Generation awards. The label founded by Indian born Ashish Gupta fuses Western and Eastern culture for an urban sportswear aesthetic that shimmers with sequins and colour injections. Look to the Ashish label for sequin covered streetwear that makes a statement, from jeans emblazoned with boyband floating heads to mouths chomping down on a banana. The look is bold but always casual and relaxed in its delivery.