BCBGMAXAZRIA is named after the French phrase 'bon chic, bon genre', meaning 'good style, good attitude'. Launched by Los Angeles based-designer Max Azria in 1989, the brand blends European sophistication with the American spirit to form a collection of contemporary separates and occasionwear dresses with a signature, glamorous-with-attitude style. The brand has gained global recognition and has racked up a loyal following of Hollywood A-listers including Eva Mendes, Rachel Bilson and Amanda Seyfried. BCBGMAXAZRIA trousers form the basis of the modern woman's wardrobe. From tailored workwear trousers to any-occasion quilted faux-leather and sequin-embellished leggings, BCBGMAXAZRIA's covetable range of trousers are a cut above the rest.