Steeped in history, the Daniel Wellington brand was born following a trip to the British Isles where founder Filip Tysander met an impeccably dressed, intriguing gentleman named Daniel Wellington. Inspired by his unpretentious nature and wrist wear, classic Rolex timepieces with old and weathered Nato straps, Tysander decided to launched a timeless watch brand. Using Wellington's distinct look as a benchmark for quality assurance, he firmly established a distinctively preppy and smartly sophisticated signature style. Daniel Wellington watches are designed to suit every occasion. Superbly refined, smart and instantly recognised by striped fabric straps and company branding, each treasured timepiece is crafted with a meticulous attention to fine detail.