Founded in 1989 by Donna Karen, DKNY began as a more affordable fashion line for younger audiences. Intended to run alongside her already established label Donna Karen New York, it incorporates a fashion-forward style with instantly recognisable attitude. It was Karen's daughter that inspired her to create DKNY and the brand has since branched out to include well-known labels like DKNY Jeans and DKNY Men. The DKNY accessories collection comprises purses, belts and make-up bags with many of the designs incorporating the DKNY motif. The colour palette consists mainly of timeless blacks, whites and creams, with the odd pop of brighter shades hinting towards DKNY's signature attitude.