After the Italian label was established in the 40s, Emilio Pucci came to define the fashion of a generation of jet setters in the 50s and 60s, with his luxury fashion pieces created in his signature geometric prints in kaleidoscopic swirls and flowing fabrics. That signature style continues to this day, translating to graphic prints covering swathes of fabric that flow over the body, while still creating a body conscious silhouette. An Emilio Pucci dress retains a retro yet innovative feel, with short shifts, loose-fitting wraps and floor-sweeping maxi dresses that exude the luxury and glamour they're known for.