Launched in 2005, Canadian-born designer Erdem Moralioglu set up his eponymous label in London after studying at the Royal College of Art. An instant success, Erdem quickly became synonymous with colour, floral prints and structured yet feminine shapes. With celebrity fans and an avid international audience, Erdem is always one of the most highly anticipated shows at London Fashion Week. Featuring the brand's signature floral prints, Erdem beachwear is stylish and flattering. Choose from bikinis and one-pieces for your ultimate swimwear this summer.