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Fendi began its life in 1925 as a humble fur and leather shop in Via del Plebiscito, Rome. Despite becoming one of the biggest names in the international fashion industry, the label retains its artisanal feel with stunning collections of accessories, leather goods and ready-to-wear apparel that breaks fashion boundaries. From ultra-chic, polished bags to eccentrically coloured shoppers, Fendi shoulder bags channel the innovation and quality of the brand's rich history. Avant-garde textures and embellishments give an experimental, daring feel to these new must-haves.