Founded in 2007, FitFlop is a footwear brand best known for its ultra-comfortable flip-flops. Using the finest, expert technology, the company began by pioneering a flip flop that is durable, kind to the feet and effortlessly stylish. Today, it has diversified to offer wide ranges of shoes and boots, allowing that definitive comfort whatever the occasion. Heeled sandals, wedges and mules are the new signatures of FitFlop. In a range of bold colours, playful prints and designs, FitFlop have something to suit every style-seeking woman.