A rich and interesting heritage is imbued into every modern day Fred Perry piece, delighting an international fan base. Classic cool is reimagined in various, fashion-forward guises each season, offering fashionistas up-to-date, yet ageless style. Dating back to the early 50s, Fred Perry boasts a 60-year history rooted in sporting success and youthful, subculture-based vigor. Instantly recognisable, hugely loved and as relevant today as it was way back when Fred Perry scores highly in the sartorial stakes. Add Fred Perry dresses to you wardrobe and exude effortless, smart British-style cool.