G-SHOCK is dedicated to the ongoing pursuit of advancement in design and technology. Since 1983, their robust styling and tough, rugged shapes have remained firm favourites within the timepiece marketplace while staying true to founding structures. A 10-year battery life, 10-metre dropping shock resistance and 10-bar water resistance were the three requirements of the 'Triple 10' concept that led to the impressive development of a trademark form. G-SHOCK accessories for women take inspiration from the label's young and rough signature aesthetic. Covetable watches are durable and long-lasting, cleverly refreshed by vibrant colours and statement faces.