Since it was launched as single San Francisco store in 1969, Gap has grown and expanded to become one of the worlds most recognised, ubiquitous retail brands today. The brand's success is rooted in its tireless pursuit to provide busy, style-conscious women casual, cool essentials that build into a reliable, capsule wardrobe. Effortless, on-point dressing is easy with Gap. Season after season the brand offers preppy cool high-quality pieces that are durable and reliable. Master relaxed, effortless everyday elegance with Gap jackets.