Minimal, yet glamorous, austere, yet intricate, Gianfranco Ferre was an intelligent designer concerned with an 'uncontaminated' way of female dressing. His beautiful creations struck a chord with 80s, fuss-free fashionistas. Ferre's clean, simple pieces served the desire of the new era, but with sentimentality for the glamour and affluence of post-war Italy. With Italian-style vigor in their hearts, a breed of fresh, new talent steers the late designer's house into a new period of style. Traditional codes remain, but classic designs are re-energised with contemporary twists. Ground your casual wardrobe in old-world, Italian class with Gianfranco Ferre jeans.