Helmut Lang is an Austrian designer whose eponymous label is synonymous with the austere minimalism of the 90s. Established in 1986, the company is now under the direction of design duo Nicole and Michael Colovos. While steering into the 21st century, the collections retain their stark colour palettes, edgy cuts and bold structures. Luxe coated denim, sleek fits and sharp shapes are the trademarks of Helmut Lang jeans. These stripped-back designs retain subtlety while adding an avant-garde feel to an off-duty look.