IRO epitomises a Parisian chic, laid-back aesthetic. Where French elegance meets New York street style, the brand is headed by brothers Arik and Lauren Bitton who use their time as music producers to fuel their creativity. Founding their brand in 2004, the creative duo takes inspiration from experimental women and is now famed for coolly casual separates. IRO dresses are inherently relaxed with a tough yet ladylike edge. Flattering silhouettes feature statement prints and modern fabrics for a fashion-forward finish that fits seamlessly into all wardrobes. Sheer panels update mini styles while long dresses fall elegantly on the body.