American denim champion J Brand are committed to sophisticated jeans that hug every curve. Founder Jeff Rudes created the brand with the female form at the heart of his mission. His drive: to create classic jeans for the busy woman, flattering and clinching in all the right places. The Californian designer has collaborated with the likes of Proenza Schouler and Christopher Kane to create innovative designs that celebrities adore. Dress up with a thin heel or smarten your off-duty look in true LA style.