Jenny Packham is a brand that is well known for its wedding gowns and has also become a go to for glamorous evening wear. This is one of the UK's best known independent fashion brands and has been gradually buildings its reputation for super feminine designs that fit and flatter perfectly since it was first established in 1988. One of the main reasons for the brand's success was the commitment to revolutionizing the bridal and evening wear industry, introducing contemporary styling into an area that was traditionally rife with meringue dresses and lacking modern flair. It's this clever approach that has attracted so many fans to the label over the years and enabled it to develop a clothing range too. The clothing line includes many of the signature gowns, in pleated silk and featuring beading and embellishments. There are also lines of lingerie and nightwear, as well as tops and outerwear.