Staying true to its founding DNA, the JOE'S Jeans lifestyle brand is synonymous with modernised classics. Producing everything from premium denim to contemporary footwear, the Los Angeles-based label has expanded with fully faceted ranges for men, women and kids. Joe Dahan launched his company in 2001, establishing a casual chic aesthetic. JOE'S Jeans Jackets are coolly nonchalant. Military jackets, leather bikers, blazers and denim designs provide impressive finishes to a variety of outfits with bright colours and contrasting panels giving a nod to modern trends.