Founded by designer Amanda Thomas, fashion jewellery brand Luv Aj began life as a simple, lowly, after-school hobby. In 2005 this hobby went serious with Thomas parlaying her interest into a proper business. Combining vintage-like whimsy with a cool, modern sensibility, Luv Aj pieces are shorthand for hip, downtown-like reverie. Capture celebrity-esque, affordable luxury with Luv Aj bracelets. These fabulous, tough-luxe, wrist candies make for perfect, polished finishing touches, whether you wear them alone or combined with complementary styles.