Maidenform Clothing for Women

Lingerie and shape wear label Maidenform has taken the world by storm since it was first established in 1922. Founded by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal, the brand has made its name offering high quality and exceptionally comfortable pieces that perfectly fit a woman's body. Shop Maidenform clothing for natural and supportive shape wear for every occasion, from slim leggings to smoothing slips, briefs, boyshorts, bodies and tanks.