German businessman Adolf Dassler founded Adidas in 1948. Specialising in cutting-edge, urban-inspired collections, the brand is renowned for its ground breaking sports technology and iconic three bar logo. Since it was first established, the company has grown to become one of the world's leading sportswear retailers. Functional and cool Adidas watches are the ultimate sportswear accessory. This latest collection features digital watches in quirky, neon brights, statement logo designs, and Nuberg analogue watches.