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Simple, preppy and colorful are the fundamentals of a Ben Sherman shirt, which has been the signature apparel piece of the brand since Ben Sherman launched it in 1963. Sherman was born in Britain and grew up in America, which attributes to the cultural inspirations of the brand. The American Ivy League shirts of the 50s inspired the iconic shirt we've grown to love while he sourced Oxford fabrics to deliver the desirable pale shade colors. Today the shirts stay true to the founding fundamentals giving it a timeless appeal, and they continue to be embraced by the youth culture.