COS Beachwear and Swimwear for Men

Since it was founded in 2007, the H&M owned, Swedish brand COS has become a go-to name for carefully considered designs and luxurious staples. Foregoing the trends, the label instead chooses to focus on a more timeless aesthetic, creating clothing that can last past the season's looks. Think style, not fashion. Its men's beachwear is a perfect example of this: the clean lines of the simple silhouettes are highlighted through the use of colour blocking, contrasting panels and sophisticated prints, like checks and stripes. Chic and elegant, the pieces promise to last past the summer season, for years to come.