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Founded in 1991 by Hidehiko Yamane, Evisu is the Japanese label credited as the original brand to bring premium Japanese selvedge denim and custom distressing. With its signature jeans, recognizable by the distinctive seagull logo found on every pair, a hallmark of the brand, it is now primarily known for its denim clothing that is produced using traditional, labor intensive methods. As well as its denim clothing, look to Evisu for graphic T-shirts, slogan sweats and outerwear. Each piece shows off its commitment to high-quality clothing and impeccable attention to detail that has been its ethos from the start.