Gant was established in 1949 and is a brand that is unmistakably all American. It has a preppy, sports wear heritage that has been translated into all the various lines offered by the brand, from jeans and chinos through to blazers and polo shirts. A timeless style underpins the brand's aesthetic, which often includes tailored denims, utilitarian style looks and the odd splash of animal-print or plaid looks to inject some surprise into the ranges. The beach wear line is versatile and well designed, whether you're headed for the beaches of California or of Europe. Choose from plain colour boxer swim shorts, extra short designs and looks that feature bold floral prints, ginghams and a wide selection of distinctly bright colours.