Created in 1986 by Austrian designer Helmut Lang, the brand is one of the 90s most popular labels, famed for its fashion-forward, minimalist designs. Lang later left the legendary label in 2005, and the brand has since been creatively steered by husband and wife duo Michael Colovos and Nicole Garrett. Despite the change in design team, the brand's DNA remains true to its roots, with fuss-free silhouettes and signature clean designs. With a less-is-more approach, structure and shape are key to Helmut Lang's collection of men's shirts. Remodelling traditional shirts with contemporary flavours, the brand offers shirts in a predominantly black and white colour palette, with splashes of graphic print.