With its roots planted in the desirable beach culture and inspired by the love of the ocean, Hurley is all about the freedom of expression and imagining the possibilities. Geared toward the style conscious surfer who also happens to favour music and art, the brand embraces the dreams and aspirations that surround youth culture. Nothing is more iconic about the label then their love for unique personal style and its relationship with the beach. Designed for those who crave laid-back aesthetics while still maintaining a street edge Hurley's beachwear collections aspire to transition perfectly from the seaside to any urban setting. Available in a wide selection of colours, prints and fabrics, including recycled materials, you'll fit in whenever you go in one of Hurley's killer designs.