Since beginning as an atelier of corsetry in 1954, La Perla has remained a key player in the underwear and lingerie world. Founded in Bologna by Ada Masotti, La Perla is a brand that everyone wants to own. Epitomising Italian luxury, La Perla's sophisticated aesthetic runs through its exquisite designs with ease. Meticulously detailed, the brand has expanded its offering to include sought-after men's underwear, nightwear and swimwear. Crafted from silk, cotton, jersey and flax, your underwear drawer will have never looked so covetable. Expect to find dressing gowns, swimming shorts, pyjama trousers, briefs, nightshirts, trunks and swimming briefs.