Legendary Italian, fashion label Missoni was established in the 50s by Italian, athletic superstar Ottavio Missoni and his wife Rossita. It was not until the mid 60s that the brand shot to international prominence when the house's now iconic zig zag knit became a must-have with the world's refined and well groomed. Men's collections have gone from strength to strength in recent seasons thanks to the capable and visionary creative directorship of Missoni's daughter. Ooze classic, poolside perfection with men's Missoni beachwear. These fine, colourful wares will help you stand out for all the right reasons whether you are chilling on the beach or exploring new cities.