In 2010, the Mki Miyuki Zoku store was founded in Leeds city centre, United Kingdom. The label was originally conceived a store that would bring streetwear and a unique utilitarian style to the streets of Yorkshire. The directional brand has since expanded to include its own offering of men's ready-to-wear. Think preppy meets utilitarian 'this label is all about a pared-back colour palette and fashion-forward designs. The collection includes zip-up shirts, quality sweatshirts and vintage Americana inspired Varsity jackets.