MSGM Beachwear and Swimwear for Men

Established by Massimo Giorgetti, a multi-disciplinary creative, DJ and designer, MSGM is a streetwear label founded in partnership with the Paolini Group. Blurring the lines between fashion, music and art, the label creates unique pieces from T-shirts to accessories with an urban-inspired, indie aesthetic. If you're looking to stand out on the beach this summer, look to MSGM's collection of men's beachwear, featuring boardshorts detailed with quirky prints from animals to fruit in bold, contrasting colours.