Prada Beachwear and Swimwear for Men

Prada was created in 1913, originally a small leather goods shop that quickly gained a reputation for its luxurious Made in Italy quality. By 1978, the Milanese label was taken over by the founder's granddaughter Miuccia Prada; experimenting with innovative fabrics, colours and shapes, Prada was reinvented as an iconic brand known for setting the trends for the future of fashion. Above-the-knee leg lengths and bold bursts of colour give a fashion-forward feel to this range of Prada beachwear. For a statement holiday look, these high quality, immaculately crafted shorts radiate sophistication.