Ever since its birth back in the early 1900s, Prada has been one of the leading brands in high end, premium fashion. Starting out with a focus on accessories, namely luggage, Miuccia Prada has helped the brand expand to include a wide range of men's and women's ready-to-wear collections and cosmetics. Differing at the time from rival brands, Prada prided itself on its simplicity and 'anti-status attitude', producing well-made and classic apparel that wasn't showy or over complicated. The range of men's Prada jeans reflects the modern and directional drive of the brand, while keeping the company's original and humble ideals. Choose from a range of shapes and fits, and a varying tonal palette of greys, blues and blacks.