Roy Rogers Clothing for Men

The first Italian blue jeans manufacturer, the Sevenbell Group was founded in Florence in 1949 and produces denim under the name Roy Rogers. Developing into a cult piece during the 60s and 70s, the brand has become synonymous with sophistication and style. Crafting clothing using the finest quality raw materials and harnessing the skills of the finest craftsmen in Italy, the brand is fashion forward, hardwearing and gives you style that will endure from season to season.