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Santa Cruz is a Californian skate company which launched to prominence in the early 80s. Known for its vibrant pop art styling and tough, durable urbanwear, the label has expanded to incorporate surf and snow gear alongside its full apparel collections. Give your summer wardrobe a style overhaul with this vivacious range of men's Santa Cruz beachwear. Featuring the iconic screaming hand logo, fearlessly bright colours and patterns, these fun designs will keep you looking cool on the sand.