colourado-based label SmartWool was founded in 1994 by New England ski instructors Peter and Patty Duke. Using excellent fabrics, expert construction and a fashion-forward design approach, the brand offers up innovative, treated merino wool apparel and accessories. SmartWool products are the ideal choice for all adventures and outdoor pursuits, as showcased in the men's SmartWool clothing collection. jumpers, T-shirts, leggings and underwear are all made with merino wool, perfect for the modern and active man.
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